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| Every Monday, Crain's highlights three stories written by our sister publications about issues affecting Michigan, or stories with a broader focus that may interest you. To make sure you get this FREE feature each Monday, register for free daily e-mail alerts. |
There's a struggle with defining "branding" in digital. Some people claim that brands should be about utility, others that we need to build brand platforms and yet others think that brands should entertain us and give us something to talk about.
From Advertising Age
General Motors Co. says it is meeting with rejected dealers who are seeking additional wind-down money under an agreement negotiated by the National Association of Minority Automobile Dealers.
From Automotive News
Social media is a fact of life for millions of people, so the real question is not whether we connect, but where and in what ways we should connect to benefit from online networking’s pluses and avoid its minuses.
From Workforce Management
The ride out of the recession is turning out to be a bumpy one for manufacturers as their orders increase not in a straight line, but in a series of fits and starts that make it harder to navigate the foggy road ahead.
From Crain’s Cleveland Business
NEW YORK — Mobile phones are fast becoming the way consumers find coupons, research products, compare prices and make purchases.
From Advertising Age
Chrysler Group told dealers last week that they can earn up to $200,000 per quarter under a program that pays them to treat customers well, improve their dealerships and beef up their finances.
From Automotive News
When it comes to borrowing money, it pays to be big nowadays — literally.
From Crain’s Chicago Business
BATAVIA, Ohio — Hundreds of messages on the boards at PampersVillage.com have criticized changes to Pampers Cruisers in recent months, but a closer look shows an outsized portion of them came from a couple of posters.
From Advertising Age
ORLANDO — Ford dealer Wendell Barron spent much of his time at the National Automobile Dealers Association convention trying to understand the social media marketing craze sweeping the industry.
From Automotive News
Take your average seven-figure CEO and add a load of the company's dirty laundry. Put him in a funny suit while he meets some of his best frontline workers — and screws up their jobs. At the end, he can give them raises, and address problems exposed along the way.
From Advertising Age
The filet mignons served at last month's Real Estate Board of New York awards dinner came with an unlikely side: laminated business cards urging the city's building owners and property developers into action.
From Crain's New York Business
Because he was high-priced talent, Ron Wolff was among the first to go when the Minneapolis-area auto dealer who had employed him for 30 years cut staff last year.
From Automotive News
In February of last year, Lisa Ackerman was laid off from her job as a marketing manager at furniture wholesaler Baker Knapp & Tubbs. Instead of chasing down job leads, though, she tapped into eBay, where her new company, the high-end consignment shop Luxe Life Ltd., finds most of its customers.
From Crain's Chicago Business
In the short history of online TV-watching, one standard has largely held fast: Shows that run online have significantly fewer ads than shows that run on the boob tube.
From Advertising Age
Mike Jackson saw it coming, the tsunami that would wash over the Detroit 3 thanks to their push production system — a system that would spawn multibillion-dollar losses even in big sales years.
From Automotive News
NEW YORK (AdAge.com) — Toyota Motor Corp. is facing a multi-billion-dollar hit to its brand image and reputation for high quality in the wake of its disastrous recall and sales halt of an unprecedented 2.3 million vehicles over eight models.
From AdAge.com
In a year of blockbuster pharmaceutical mergers, with Pfizer Inc. buying Wyeth Ltd. for $68 billion and Merck & Co. acquiring Schering-Plough Corp. for $41 billion, the announcement in September by Abbott Laboratories that it would pay $7.02 billion for the prescription drug business of the Belgian chemicals conglomerate Solvay S.A. almost got lost in the fog of heavy spending.
From Crain’s Chicago Business
Nissan plans to offer its second-generation Versa sedan with a base price of about $10,000 and may offer a second model under $10,000 in the future.
From Automotive News
The outlook for small business lending is a little better than last year — but in some respects it is worse due to greater credit card and commercial realty woes.
From Crain's Cleveland Business
Republican Scott Brown's victory over Martha Coakley in the Massachusetts special election last week makes President Barack Obama an unimpressive zero for three. Since taking office, each time he's tried to help a Democrat secure an election victory -- the gubernatorial races in New Jersey and Virginia being the other two instances -- he has come up empty.
From Advertising Age
As if 2009 wasn't bad enough.
From Automotive News
Please excuse Jason Therrien if he's itching for 2010 to move along. As Blackberries, iPhones and other mobile devices become more ubiquitous, local marketing and advertising shops such as Therrien's thunder::tech expect clients to tap increasingly into their mobile marketing services.
From Crain’s Cleveland Business
Jack Pitney is talking about BMW's ActiveE 1-series electric concept vehicle at the Detroit auto show when the perennial issues arise: limited range, ease of recharging.
From Automotive News
Chrysler last week became the latest marketer to highlight the "damned if you do, damned if you don't" situation in which bailed-out companies find themselves when it comes to marketing: Don't advertise, you don't move product. Advertise, you get hammered for wasting money.
From Advertising Age
What a difference a decade makes.
From Automotive News
A decade ago, I was debating with my auto friends: What is the future of the console?
From Advertising Age
Around the breezy Great Lakes, developers and states in search of green jobs are pushing to build wind farms in coastal waters.
From Crain’s Chicago Business
Last year, United Airlines found a new way to use Twitter to reward customers and fill empty seats. In May, the Chicago-based airline began offering a limited number of Twitter-exclusive fare deals, or "twares," to domestic and international destinations.
From Crain's Chicago Business
For a place called Motor City, Detroit in 2009 saw some significant chunks of automotive business disappear: an estimated $500 million to $1 billion in ad dollars were sucked out of the market and hundreds of agency staffers were left without jobs.
From Advertising Age
In a new push to remodel dealerships, General Motors Co. is offering to help pay for the work -- with a catch or two.
From Automotive News
To find candidates who have the right experience and are willing to work under difficult circumstances, search firms build databases, stay in constant touch with working and even retired executives, and network, network, network.
From Workforce Management
CHICAGO (AdAge.com) — Depending on which media forecast you look at, U.S. advertising spending in 2009 declined for the second or third year in a row. And U.S. ad spending in 2010 will either show a meager gain or fall a bit more.
From Advertising Age
More than six months after Chrysler and General Motors began dumping dealerships, many surviving dealers anticipate a tough time keeping millions of those dealerships' orphaned customers in the family.
From Automotive News
Many employers have said that the health care reform plan passed by the House in November would lead them to drop health insurance, undermining the employer-based health care system.
From Workforce Management
The National Association of Minority Automobile Dealers has signed a memorandum of understanding with General Motors Co., embracing the automaker's offer of binding arbitration for rejected dealerships, says the dealer group's president.
From Automotive News
A pair of losing bids for big-money military contracts are clouding Navistar International Corp.'s growth prospects and raising questions about the commercial truckmaker's future as a Pentagon supplier.
From Crain's Chicago Business
Tiger Woods' sponsors have largely stuck with him in the wake of a series of revelations about his prolific marital infidelity, largely on the theory that they're sponsoring the world's greatest golfer, not its nicest guy. But what happens now that Tiger isn't playing golf?
From Advertising Age
The recession is now hosting its second holiday season, and with it, hallowed traditions are getting a makeover or falling by the wayside.
From Crain's Chicago Business
Auto dealers would be exempt from oversight by a new Consumer Financial Protection Agency under a sweeping overhaul of financial regulations passed today by the House.
From Automotive News
It's not all doom and gloom in the newspaper business, where papers big and small have cut staff amid sagging advertising and circulation revenue.
From Crain’s Cleveland Business
Don't expect the new top marketer at General Motors Co. to be very hands-on when it comes to advertising.
From Advertising Age
The end may be near for a campaign by rejected General Motors and Chrysler dealers to force reinstatement of their franchises.
From Automotive News
Local manufacturers say charting a course amid today's business and political climates is like steering a ship through choppy seas with no map or weather forecast, all while being bombarded by proposed government policies they fear will sink them.
From Crain’s Cleveland Business
There hasn't been much good news for BBDO and McCann this year, the No. 1 and 2 U.S. agencies having suffered even more than some of their peers, in part because of their exposure to troubled automakers Chrysler and GM.
From Advertising Age
Chrysler Group, struggling with weak sales, will extend holiday shutdowns at several plants to balance inventory with orders.
From Automotive News
BATAVIA, Ohio — Black Friday 2009 has become a massive game of chicken among retailers and consumers, as the closely watched post-Thanksgiving sales data will largely decide who succeeds at outsmarting the other.
From Advertising Age
Persistence has paid off for St. Charles, Ill.-based Bison Gear & Engineering Corp.
From Crain's Chicago Business
Seeking to avert the loss of about 140 Chrysler Group dealerships, GMAC Financial Services is working with the stores to approve their wholesale financing.
From Automotive News
As they continue to endure the worst recession since the Great Depression, a rising number of employers cautiously are rebuilding their staffs by hiring temporary employees.
From Crain's Cleveland Business
Alvaro de Molina, CEO of GMAC Financial Services, has a big vision for transforming GMAC into a bank.
From Automotive News
Last Monday morning, the 485 employees of BBDO's Detroit office received an e-mail telling them to make a five-minute drive to a conference center that had been host to past agency gatherings.
From Advertising Age
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