Advertising/Marketing/Media News
05/20/12 Players in metro Detroit's advertising industry remain mostly bullish on Facebook Inc.'s usefulness as a paid marketing tool despite news last week that one of the biggest advertisers around has lost faith in the social media giant's utility as a sales platform.
05/18/12 The cost of Super Bowl ads has sidelined General Motors Co. from next year’s game, meaning its new joint venture marketing agency in downtown Detroit won’t get a chance to produce any creative spots for the year’s most watched television event.
05/15/12 PONTIAC (AP) — Jim O’Rourke has been named publisher of Journal Register Co.’s four Michigan daily newspapers and other operations in the state.
05/09/12 Add auto race sponsorship to the portfolio of Detroit online mortgage and real estate investor Dan Gilbert.
05/09/12 The headquarters of Post-Newsweek Stations Inc., which owns the local NBC affiliate WDIV-Channel 4, will officially move next year from Detroit to Chicago to accommodate the broadcaster’s incoming president and CEO.
05/02/12 The latest circulation numbers for metro Detroit's daily newspapers reveal a mixed bag of results, with some increasing subscribers — thanks to new circulation accounting rules — and others in decline.
04/27/12 DeadlineDetroit.com, a local news site containing both original reporting and aggregated content, went live this morning.
04/25/12 DETROIT (AP) — A federal judge has been asked to dismiss a lawsuit involving a T-shirt maker's use of the "Imported from Detroit" slogan made popular by Chrysler's 2011 Super Bowl ad featuring rap superstar Eminem.
04/22/12 An aggressive social media strategy -- and some serious drag-racing street cred -- is helping Dan Millen, co-owner of Dearborn Heights-based Livernois Motorsports and Engineering LLC, increase the company's revenue and customer base.
04/15/12 The financial ripple effects from the record $2.15 billion sale of the Los Angeles Dodgers are expected to find their way 2,000 miles east to Detroit.
04/15/12 Detroit is eyeing the lofty player payrolls of the Detroit Tigers ($132 million), Detroit Lions ($120 million) and Detroit Red Wings ($59 million) for new tax revenue.
04/10/12 Detroit ABC affiliate WXYZ-Channel 7 has signed a four-year deal to carry the Detroit Lions' four preseason games each season through 2015.
04/09/12 As 2,000 former employees of Yahoo Inc. are out looking for a job, Dan Gilbert's companies have a message for them: Come to Detroit.
04/08/12 MDC Partners Inc.'s purchase of a minority stake in Southfield-based W.B. Doner & Co. has its genesis in a happenstance meeting on a Caribbean tennis court.
04/04/12 The Toronto-based advertising holding company MDC Partners Inc. last month bought an undisclosed "significant minority interest" in the Southfield-based agency Doner in a deal that was born on a Caribbean tennis court.
04/04/12 The San Francisco-based social media company Twitter Inc. will open a small office in Detroit.
04/03/12 NEW YORK (AP) — Domino's Pizza Inc. is putting its foot down with finicky customers.
04/01/12 Last week's decision by General Motors Co. to award its Chevrolet marketing to a new joint venture could be the last act of what has been the most volatile era in Detroit's automotive advertising industry.
03/30/12 The state will pay the Detroit Tigers more than $2 million over the next three seasons for the right to display the logo of its "Pure Michigan" travel and tourism marketing campaign at Comerica Park.
03/28/12 The Detroit Tigers and Pure Michigan, the state’s travel and tourism marketing effort, are scheduled to announce a sponsorship deal Friday for the 2012 season.
03/27/12 The new joint venture handling Chevrolet's marketing will operate out of the current office space used by its participating advertising agencies that already service the account, and no immediate additional hiring is expected.
03/26/12 The state today unveiled a co-branding initiative between its "Pure Michigan" travel marketing campaign and The Coca-Cola Co.
03/25/12 In coming days, General Motors Co. is expected to name major agencies that will get nearly all Chevrolet's creative advertising duties, as the automaker sheds most of the 70 or so companies that do Chevy work around the globe.
03/21/12 Will conservative-bent Detroit talk station WJR 760 AM replace the beleaguered "Rush Limbaugh Show" in the noon to 3 p.m. weekday slot with former Republican presidential candidate-turned-media personality Mike Huckabee's new show next month?
03/19/12 The next attempt to settle a trademark lawsuit over "Imported From Detroit"-branded merchandise will be a March 27 mediation meeting.
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Social media in the driver's seat