Benzinga to be featured in Windows 8
The newly unveiled Windows 8 features content from Southfield-based financial news website Benzinga.com, a company started by Crain's 40 Under 40 winner Jason Raznick, 34.
Benzinga, which has a multiyear contract with Microsoft Corp. to provide the Windows 8 Bing Finance section with content, is featured alongside larger media companies such as Reuters, Bloomberg and The Wall Street Journal.
"They're billion-dollar companies," Raznick said. "We're in a good mix."
Benzinga also has contracts to provide content to Ameritrade.com, Tradestation.com and Forbes.com.
Benzinga began working with Microsoft about a year ago, providing content to MSN.com.
In addition to the contracts to sell content, Benzinga has more than 1 million visitors to its website every month. That number is closer to 3 million when distribution channels — other sites that pay for Benzinga's information — are included, Raznick told Crain's in an interview last month.
Raznick said in an interview Friday that he does not expect the Windows 8 inclusion to detract significantly from Benzinga's monthly visitors, and the new Microsoft contract is only "a good thing."
Benzinga received $1.5 million in funding last year from Groupon co-founders Brad Keywell and Eric Lefkofsky through their technology investment fund Lightbank LLC.
Raznick launched Benzinga in 2010 with one other employee. Since then, it has grown to 35 employees and several out-of-house contributors, and is projecting revenue this year of $2 million to $3 million.
Gary Anglebrandt contributed to this story.