4731 Building event to feature local artists, designers and creative entrepreneurs
An art, music and fashion event called "Young, Wild and Free in the D" will be hosted at the 4731 Building on Grand River Avenue Saturday May 19 to showcase local artists, entrepreneurs and other young, creative talent.
Admission and food and beverages will be free, with 300 to 400 people expected to attend, said Derek Weaver, organizer and vice president of operations and development at Provident Real Estate & Asset Management, an Ann Arbor-based property management firm.
Fashion designer Fotoula Lambros; Vanessa Miller, director of CAMP Detroit; and graffiti artist Sintex are a few of the names from Detroit's creative circles to be featured.
"Young people with these wild, ambitious ideas, that people think they are crazy for pursuing," said Weaver. "The talent is a pretty broad selection of people."
The 26,000 square-foot space is used as an arts and business incubator, with 31 studios filled to 100 percent occupancy.
The event is partly committed to raising money for the cash-strapped Detroit Opera House and will donate proceeds through a raffle and art sales to the Broadway Street venue.
Sponsors for the event include Vitamin Water and Motor City Brewing Works.
The night includes an art reception, a fashion show and a closing party where DJ Meth from MGM Grand Casino will perform. A 100-foot outdoor mural by graffiti artists Sintex, Kosek, Rift, and Ramen and a 40-foot indoor mural by Ramen are two of the art installations to be showcased.
Provident began managing the space in 2010 for then-owner Ric Geyer, who redeveloped the property after his 2000 purchase to turn it into an art and business incubator.
The management firm later acquired the building and lowered the rent to make it more affordable for artists and entrepreneurs, which Weaver said reduced the turnover and failure rates for businesses and artists.
"We do continue to give actual artists leniency and discounts on the rent," he said.
Three hair salons, an income tax company, a lead-based paint inspection and construction company, two recording studios, about five photographers who share studio space, video production companies, a tattoo artist, a spa, a seamstress, and a fashion designer are among the small businesses and artists who rent the studios.
For the full list of local creatives to be featured, visit the Facebook page.